Portfolio
Nine cases, from integration to AI
Nine cases rewritten so anyone can read them: what I did, who with, and what I took from it. No internal document is reproduced.
01Integrate · 2020 – 2021Integrating before the integrationIn a merger, communication depends as much on a mailing list as on a shared story.
02Mobilise · 2020 · 2024Mobilising a sales forceFrom the pandemic to the Olympics, one conviction: a challenge lives or dies on the credibility of its ranking.
03Listen · 2021 – 2023Making the numbers speakSurvey results don't speak for themselves. Someone has to make them understandable.
04Equip · 2022 – 2023No going backWhen our email campaign platform had to be replaced, what mattered was keeping what the team needed to do its job.
05Frame · 2023 – 2025A plan that fits on one pageA plan the executive committee doesn't read protects no one from last-minute requests.
06Relay · 2021 – 2023A message doesn't spread on its ownSending a message to an entire organisation isn't enough. People also need the means to pass it on.
07Gather · 2022 – 2025By engineers, for engineersThe concept came from the technology leadership. My job was to give it a form and words that would speak to engineers.
08AI · 2024 – 2026Faster, without cutting cornersAI helps you work faster. It doesn't replace your judgement.
09EditorialFrom writing to leading editorial productionI started out doing everything myself. Then I had to learn how to get others producing without letting standards slip.
Contact
These cases are summaries. I'm happy to go into more detail, on the method and on the mistakes.
david.bedjai@gmail.com